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Jacobs/Boland Cream Crackers (200g).

Price: $2.98

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Jacob's Boland's Brand History:
The originator of the Jacob's brand name was the small biscuit bakery, W & R Jacob, founded in 1881 in Bridge Street, Waterford, Ireland by William Beale Jacob and his brother Robert. It later moved to Bishop Street in Dublin, Ireland, with a factory in Peter's Row and also opened a branch in Liverpool, England. In 1916, the Bishop Street premiss was one of several prominent Dublin buildings occupied by rebels during the Easter Rising. In the 1920s the two branches separated, with the Dublin branch retaining the W & R Jacob name while the Liverpool branch was renamed Jacob's Bakery Ltd. In the 1970s, W & R Jacob in Dublin merged with Boland's Biscuits to form Irish Biscuits Ltd. and moved to Tallaght, Ireland.

In 1990, the two companies once again came under common ownership and became Jacob's Biscuit Group when they were acquired by the French company Groupe Danone. In July 2004, Groupe Danone and United Biscuits announced that they had made an agreement for the latter to acquire Jacob's Biscuit Group. With the acquisition of Groupe Danone's biscuit division by Kraft, the production and sales Jacob's biscuits in Malaysia are done through Kraft Malaysia. However, days later Groupe Danone, United Biscuits, and Fruitfield Foods announced that Jacob's Biscuit Group would be split, with United Biscuits acquiring only the UK portion of the Group and Fruitfield Foods acquiring the Ireland portion. Fruitfield Foods was subsequently renamed the Jacob Fruitfield Food Group.

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